The digital catalog as a sales engine in wholesale
In wholesale, catalogs are the central sales tool. Field sales teams and customers need fast access to current product ranges, prices, and availability.
flipaio transforms extensive print catalogs into digital sales tools with full-text search, B2B shop integration, and real-time price synchronisation from your ERP.
The result: shorter order cycles, lower print costs, and clear insights into which product categories are in highest demand with which customer groups.
Built for the sales team of tomorrow
flipaio provides all the tools for digital B2B catalog sales:
The current catalog is available on mobile, including search, deep links, and customer-specific price lists.
Prices, stock levels, and product data stay automatically up to date.
Price lists and product ranges can be delivered to specific audiences via login or SSO.
Items are transferred directly from the catalog into the ordering process.
A market-proven solution
What flipaio delivers in wholesale:
- Faster quoting and ordering processes
- Greater content currency in sales
- Scalability for large product ranges
- Measurable usage per audience segment
Frequently asked questions about the digital wholesale catalog
It is the interactive online version of your print B2B catalog, with full-text search, deep links, ERP pricing data, and protected access for dealers and resellers.
Via standardised interfaces such as REST API and CSV import, prices, stock levels, and product data are synchronised and updated in the catalog.
Yes. The catalog is available on mobile, including offline use and direct sharing of product links via email or messaging apps.
Yes. Through roles and login levels, individual pricing per dealer group is automatically displayed.
Indexable catalogs, share functions, and integrated inquiry forms increase organic visibility and make it easy to capture new leads directly from the catalog.

